Campaign details
Brand: FordLead Agency: GTB / MindshareRegion: EMEA
Strategy
Objective
In Ford, there is a growing interest in the generation of Leads through its own channels and paid media.
Accordingly, we are focusing our campaigns not only on the generation of KPIs as configurations, but also trying to go one step further and generate Leads (in this case C2C). The challenge of this campaign is to generate a new channel in the generation of leads, in an environment of a very broad coverage such as social networks.
In addition, thanks to this channel, and...