Ford Fiesta Mini Game

Ford, an automotive brand, launched an in-app mini game to promote its B&O sound system in the new Ford Fiesta, which leveraged its All the Music One New Fiesta project.

Campaign details

Brand: Mindshare/FordLead Agency: GameloftRegion: EMEA

Strategy

Objective

Ford wanted to unveil the exclusive B&O sound system that incorporates the new Ford Fiesta, customized to offer great musical quality and approach young people.

Target Audience

The intended primary audience were general teens (17-24), the most engaged with the musical genre, and general audience. With this gaming mobile action we focused on them, choosing those games more consumed by our target.

Creative Strategy

Leveraging the equipment and the association to the B&O Play Sound system, Ford and Mindshare focused on the territory music and the...

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