Campaign details
Brand: FordLead Agency: GTB / MindshareRegion: EMEA
Strategy
Objective
Ford has experienced in the last months at its dealers a decrease in physical showroom traffic. This showroom traffic is one of the key business KPIs for the brand. The challenge of this campaign is to measure this OFFLINE goal through a mobile AO geolocated campaign (digital campaign). We want to ensure a local digital reach and also be able to monitor this KPI of visits, optimising it month by month and getting a dynamic showroom traffic to the dealer.
Smartphones have changed our...