Campaign details
Brand: ForevermarkLead Agency: Mindshare
Strategy
Objective
As part of key gifting campaigns (Q4 Holiday and Valentine's Day), luxury diamond brand Forevermark sought to drive consideration of their new product launch, The Forevermark Tributeâ„¢ Collection, and drive local jeweler discovery. However, finding the moments of receptivity to drive consideration of premium jewelry for these affluent, busy individuals can be challenging, particularly during cluttered gifting moments. These individuals don't necessarily follow media; media needs to follow them. And it needs to be presented in the language they speak because affluent individuals are time-strapped and often unwilling to...