FOX Entertainment: Alien Biometrics

Alien: Covenant, a movie brand, released a campaign to launch its new film and engage fans.

Campaign details

Brand: FOX EntertainmentLead agency: MindshareRegion: EMEA

Objectives

Alien: Covenant was the latest chapter of this ground-breaking franchise and the return of Ridley Scott to the universe he created.

The key challenge of this ambitious release was to showcase Alien: Covenant as the most terrifying cinematic event of the year

Target audience

2 main groups were approached in order to achieve our box office goal:

  • We aimed to ignite urgency amongst core franchise fans, minimize wastage and re-assure they won't be disappointed with this new episode. Highlight the connections to the Alien universe they...

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