Friso Indonesia: So You Think You Can Grow Indonesia

Friso, a brand of formula milk, increased its market share through a "new user acquisition strategy" focusing on lead acquisition during the early stages of motherhood for mothers in Indonesia.

Campaign details

Brand: PT Frisian Flag Indonesia / FrisoLead Agency: Pervorm & PT. Linksindo MakmurRegion: Indonesia

Strategy

Objective

Friso Indonesia's objective is to increase market share through a 'new user acquisition strategy' that focuses on lead acquisition during the early stages of motherhood. Importantly, lead acquisition is a constant learning process to find the most efficient and cost-effective approach to recruit new users. To convince mothers to buy the product and become a new user, Friso offers free samples for consumers to experience and taste the brand. By acquiring consumers at exactly the right time,...

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