Campaign details
Brand: Fundación Mujeres en IgualdadLead Agency: Wunderman BARegion: LATAM
Strategy
Objective
Hiring home services is a frequent issue that women deal with every day – locksmith, electricians, etc. Many women feel uncomfortable letting a strange man into their homes as they are exposing themselves to harassment and even danger. To avoid this risk and to create awareness, we developed FEMPLEA, a first of its kind, free app for women to hire home services exclusively performed by women.
Target Audience
Women were our main target, because they are the ones suffering gender violence. We...