Campaign details
Brand: FWD VietnamLead agency: Mindshare VietnamRegion: APAC
Objectives
The objective was to raise the brand awareness by 10% and consideration by 6% by the end of 2017.
Target audience
Our target audience were urban dwellers in Ho Chin Minh and Hanoi, aged 25- to 45-years-old with a passion for living life to the fullest. They are highly active on their smartphones to browse the news, surf the web and use social media. They had young and active families who enjoy trying new activities.
Based on consumer behavior, 85% of internet users use their...