Garanti Bank: Garanti Cep's Voice Assistant - UGI

Garanti Bank, a financial services company, increased awareness and monthly users by launching an interactive voice assistant to help customers complete various banking transactions.

Campaign details

Brand: Garanti BankAgency: Garanti BankRegion: EMEA

Strategy

Objective

An ongoing objective for all our projects is to increase customer satisfaction. In addition to this, serving new projects that provide new, easy and fast banking transactions is another objective. The Mobile Interactive Assistant project is also the result of following trends of the digital world and trying to find the easiest and fast way for banking transactions.

Target Audience

UGI is a voice assistant which enable for all Garanti Cep users. Therefore, all Garanti Cep (Garanti Mobile) users are the target audience for UGI....

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