Google Maps For 2 Wheelers

Google Maps, a web-mapping service, used many contextual levers and was highly data driven, in an effort to reach and relate better with the target audience in Indonesia.

Campaign details

Brand: Google MapsLead Agency: Toaster LtdRegion: Indonesia

Strategy

Objective

Google Maps is the preferred navigation GPS app that is ubiquitous to all android phones. While it enjoys healthy usage across the world and users prefer it over any other navigation app, in Indonesia there was a different story. While a majority of 4 wheeler users preferred Google Maps for navigating and checking traffic, on the roads, they weren't exactly the majority.

Indonesia is the 3rd biggest 2 Wheeler market in world. With over 6 Million 2 W vehicles sold annually, the needs of...

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