Campaign details
Brand: GRABLead Agency: TelkomselRegion: Indonesia
Strategy
Objective
The ride - hail tech industry is one of the few sectors where we can see the street traffic is just as valuable as web traffic. Indonesia as one of growing country with high internet penetration, make them becomes smartphone. Mobile apps become daily needs from social media, games, and also online transportation. As we know for 3 years online transportation apps become a powerful apps with a lot of usage on it from buying food, ticket and also take a trip. This business also has...