Campaign details
Brand: Grupo DignidadeLead Agency: Mirum BrazilRegion: LATAM
Objective
The World Cup took place in Russia, one of the most homophobic countries in the world. Then, in an event that celebrates equality and diversity, the LGBTQ community could not raise its flag. We taught: How could we help LGBTQ fans of football to be part of the competition with pride, security and at the same time criticizing Russia? So we created #RainbowCup, raising digital flags to meet the points of pride and security, and at the same time using social networks to boost the...