Campaign details
Brand: GüdLead Agency: J.Walter ThompsonRegion: LATAM
Strategy
Objective
Since Güd business is 100% digital, we created a campaign for millennials. Not only humans. But dogs as well. Yes. You read it right. Nowadays dogs are millennials too. They have followers on social media, they are memes, GIFs and everything else. Based on that, we developed a campaign language never seen before in dog food market.
We created a campaign with only real internet content provided by social media users and our own consumers. All of this in order to raise awareness about our...