Campaign details
Brand: HazelineLead Agency: MindshareRegion: Vietnam
Strategy
Objective
Convincing non-skincare teenager users to enter the skincare journey has never been an easy task. Our teenage girl is always unsure about what’s waiting for her at the corner. Everyday is a new discovery, with many things to learn and to make sense of – from their roller-coaster emotions to their physical changes – it is a confusing and shocking time when imperfection appears on their skin.
Hazeline understands that to win their heart, we should not only communicate about the superiority of functional benefit on...