Hazeline: Bring out the glow in you

Hazeline, a skincare brand, leveraged the popularity of TV show Glee to connect with girls in Vietnam.

Campaign details

Brand: HazelineLead Agency: MindshareRegion: Vietnam

Strategy

Objective

Convincing non-skincare teenager users to enter the skincare journey has never been an easy task. Our teenage girl is always unsure about what’s waiting for her at the corner. Everyday is a new discovery, with many things to learn and to make sense of – from their roller-coaster emotions to their physical changes – it is a confusing and shocking time when imperfection appears on their skin.

Hazeline understands that to win their heart, we should not only communicate about the superiority of functional benefit on...

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