HDFC Bank: EasyEMI

HDFC Bank, a banking brand, launched its own EasyEMI on debit card by creating Google and Facebook campaigns to reach Indian consumers.

Campaign details

Brand: HDFC Bank EasyEMILead Agency: Publicis Media - Performics IndiaRegion: APAC

Strategy

Objective

The Indian working middle class finds it difficult to arrange finances for large consumer durables' and is confused on 'which is best way to buy these consumer durables'. Hence, HDFC Bank came up with India's first EMI on Debit card product i.e. EasyEMI, where you can avail hassle free EMIs for your consumer durables.

In spite of increase in Debit Cards in India, the awareness and business from EMIs on Debit Card is negligible. People still go through the document...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands