Campaign details
Brand: HDFC Bank EasyEMILead Agency: Publicis Media - Performics IndiaRegion: APAC
Strategy
Objective
The Indian working middle class finds it difficult to arrange finances for large consumer durables' and is confused on 'which is best way to buy these consumer durables'. Hence, HDFC Bank came up with India's first EMI on Debit card product i.e. EasyEMI, where you can avail hassle free EMIs for your consumer durables.
In spite of increase in Debit Cards in India, the awareness and business from EMIs on Debit Card is negligible. People still go through the document...