HDFC Bank: Happy Hours

HDFC Bank, a banking brand, partnered with Bollywood celebrities on Facebook Live to show shoppers how to find the best deals during special sale Happy Hours.

Campaign details

Brand: HDFC Bank - Happy HoursLead Agency: Publicis Media - Performics IndiaRegion: APAC

Strategy

Objective

Diwali season is touted to be the biggest shopping season in India and this presents an opportunity to encourage shoppers to use HDFC Bank payment products like Credit Card, Debit Card & PayZapp. Riding this wave, HDFC Bank was eyeing to become the major player with maximum market share in this category.

Apparels and Electronic goods happen to be the largest categories, drawing shoppers during sales and festive season. Therefore, the strategy adopted by HDFC Bank was to...

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