Campaign details

Brand: Heineken
Lead Agency: AdColony South Africa
Region: EMEA

Strategy

Objective

Heineken collaborated with AdColony to create a high reach, innovative, impactful & engaging mobile experience for their Heineken UCL Campaign. The objective of the campaign was to deliver reach (Mass audience), awareness (through completed Views), Innovation ( interactive video) and engagement (measured through engagement rates). Heineken and Adcolony utilized first to world mobile video technology whereby users could engage in the ad unit (to drive innovation and measure attention) and deliver impact through first to world capability of interactive mobile video. Heineken South Africa was the first Brand to sign up and collaborate with Adcolony for Aurora ( Interactive Vide, Adcolony's trademark , first to world capability).

Target Audience

The target audience of this campaign male skew, 18 years and older

Creative Strategy