Heineken UCL 2017 No Excuses campaign

Heineken, a European beer brand, launched a football-orientated campaign in Vietnam to maintain customer loyalty and increase sales and brand awareness.

Campaign details

Brand: HeinekenLead agency: ClickRegion: APAC

Objectives

Heineken's brand awareness index stands at 87% amongst beer drinkers in Vietnam. Although well-known and believed to be of superior quality, Heineken is in fierce competition with other beer brands in the area of brand affinity amongst its target consumers who are adventurous in their choice of beer. With many different choices for beer brands, consumers are on the lookout for a beer brand personality that matches theirs, hence thinking that 'this is the right brand for me'.

Heineken needed to convert high brand awareness to brand...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands