Hewlett Packard India: Making TV Talk To Mobile - #ReinventGiving with 'Brothers'

HP, an IT based company, drove awareness of its new HP-Spectre laptop by producing a video that tapped into the emotional side of the brand.

Campaign details

Brand: Hewlett Packard IndiaLead agency: PHD IndiaRegion: APAC

Objectives

The overall objective of the campaign was to drive mass awareness of the HP-Spectre laptop using the brand's video assets and accurately reaching out to a defined target audience which was males and females in India between the ages of 18-34. The campaign was meant to address a business problem of gaining market share amongst its competitors.

Additionally driving incremental reach and frequency of the brand's TVC was the major performance indicator.

Target audience

HP's target audience was males and females in India in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands