Campaign details
Brand: Hewlett Packard IndiaLead agency: PHD IndiaRegion: APAC
Objectives
The overall objective of the campaign was to drive mass awareness of the HP-Spectre laptop using the brand's video assets and accurately reaching out to a defined target audience which was males and females in India between the ages of 18-34. The campaign was meant to address a business problem of gaining market share amongst its competitors.
Additionally driving incremental reach and frequency of the brand's TVC was the major performance indicator.
Target audience
HP's target audience was males and females in India in...