HOPI

Hopi, the smart shopping app, changed its messaging strategy to reach more users in Turkey with personalised messaging via push notifications.

Campaign details

Brand: HOPIAgency: HOPIRegion: EMEA

Strategy

Objective

Hopi is a smart shopping app, a mobile loyalty program aggregator. But its not just an app, it's an AI that comes to life once downloaded in your smart phone. It's goal is to get to know you better in each interaction in order to be able to provide you with the most relevant offers and inspirational information available through its merchant network. Its integration with registers allows Hopi to collect data from your transactions including all the details like size and color of the purchased items....

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