HP: Ee Sala IPL Namde - This year the IPL was ours.

HP, the technology company, used social media to reach millennials in India during the Indian Premier League (IPL).

Campaign Details

Brand: HP IndiaLead Agency: Autumn WorldwideRegion: APAC

Strategy

Objective

While HP enjoys high awareness in the PC and print category mostly due to their products, the task was to connect with the young millennials.

The period April- May is the back to school period and one of the peak seasons from business standpoint. What better way to do it by being part of India's biggest pop culture moment.

The Indian Premier League (IPL) is India's cultural melting pot of sports, music, bollywood and entertainment.

When HP signed up as a sponsor for one...

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