Huawei Iraq: Real data produces unreal results on mobile

Huawei, a phone brand, launched a campaign in Iraq to increase brand impact during Eid.

Campaign details

Brand: Huawei IraqLead agency: Mindshare MENARegion: MENA

Objectives

The strategic objective of this campaign was to increase brand impact of Huawei, which has been struggling to reach the Iraqi users. Plus, in the Iraqi market, Huawei is lagging in market share at 20% versus Samsung and Apple that have first and second place. Thus, reaching real users who are owners of competitor phones was a direct and deterministic way of creating impact.

This campaign was driven to increase brand impact/awareness during the Islamic celebration of Eid via a raffle prize for users who...

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