Indio: Indio Vive Latino Fest 2018 + Spotify

Indio, a beer brand, expanded its partnership with the Vive Latino music festival in Mexico by doing creative activations that could enhance the experience of their audience before and after the festival.

Campaign details

Brand: IndioLead Agency: Starcom/ PublicisRegion: LATAM

Strategy

Objective

Indio has been building a connection with the Vive Latino music festival for the past eight years. This year, the brand wanted to expand this partnership by doing creative activations that could enhance the experience of their audience before and after the festival.

Target Audience

18 – 45, Mexico, interested in Latin and English Rock.

Creative Strategy

Raise awareness of Indio by sponsoring Vive Latino and creating special integrations using a custom Spotify API. The API allowed the user to connect their Spotify account to...

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