Indomilk: Generation Brightness

Indomilk, an Indonesian dairy brand, increased share of voice and sales in Indonesia by sharing inspiring stories of mothers and children who have fought against all odds.

Campaign details

Brand: IndomilkLead Agency: InMobi | MindshareRegion: Indonesia

Strategy

Objective

Indomilk, the iconic dairy brand, has a rich legacy of helping mothers across Indonesia raise their children, generation after generation. As the brand approached its 50th year celebration, it contemplated how it could mark the joyous occasion of serving families for half a century. The brand knew it was crucial to have mothers and their young children at the heart of the celebration.

Target Audience

The brand hoped to reach generations of mothers and children across Indonesia. Each mother across generations has a dream...

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