Indosat Ooredoo

Indosat, a telecommunications company, used video on mobile to reach its mobile first target audience in Indonesia.

Campaign details

Brand: Indosat OoredooLead Agency: WagawinRegion: Indonesia

Strategy

Objective

Indosat has been one of the pioneers of leveraging new technology and this campaign was no different. The main objective of this campaign was to enhance brand awareness for the YouTube Unlimited pack which is a very unique USP for Indonesia as only Indosat was offering an unlimited data plan with no hidden charges in comparison to their competitors.

They wanted to standout in the cluttered market and have an impact versus the already seasoned and used ad formats. We decided to partner with Living...

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