Isbank's Personal Assistant 'Maxi' Launch Campaign

Isbank, a bank, created an artificial intelligence-based mobile banking assistant, available 24/7, to answer customer questions and increase brand awareness by improving personal communications.

Campaign details

Brand: IsbankLead Agency: Medina Turgul DDBRegion: EMEA

Objective

Mobile users have enjoyed 7/24 easy access to banking services more than 10 years. Mobile applications were adopted immediately and provided a fast and user friendly customer experience through their interfaces that included buttons and icons. However, mobile banking has missed out the advantages of face-to-face conversation and more personalized banking experience provided in physical branches. In recent years, with advancements in natural language processing and machine learning technologies, it has become possible to provide human-like conversation experience at mobile banking channels through personal assistants....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands