Island Records: Fall Out Boy Story Mode

Fall Out Boy, an American rock band, partnered with video game Asphalt 8 to extend their audiences via an immersive branded story mobile game.

Campaign details

Brand: Island RecordsLead Agency: Gameloft

Strategy

Objective

The strategic objective was to develop a co-marketing campaign to increase awareness for both Fall Out Boy's new album MANIA and the latest update to Gameloft's Asphalt 8. This partnership would enable both brands to extend their audience reach by capitalizing on the different audience segments represented by each property.

In addition, the campaign sought to support the sales & downloads of Fall Out Boy's MANIA album by linking the campaign to the linkfire URL for F.O.B. The campaign also sought to increase downloads for the latest update...

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