Campaign details
Brand: JeepLead Agency: Bullitt Entertainment
Strategy
Objective
A Jeep Wrangler is more than just a way to get around, it's a way of life. As such, for Wrangler owners and fans, expectations for the launch of the 2018 Jeep Wrangler were extremely high. They'd been waiting a long time for an upgrade; the previous generation was introduced in 2007. Enthusiastic owners and loyalists wanted to see and learn as much about the 2018 redesign as they possibly could.
Our strategic objective for the hotly anticipated launch of the all new 2018 Jeep Wrangler was two-fold:...