Johnson & Johnson: Combantrin Inspires Indonesia to Play Outdoors

Combantrin, a brand used to treat worm infections, reached parents in Indonesia with video supporting the #JamMainKita movement.

Campaign details

Brand: Johnson & Johnson / CombantrinLead Agency: J3Region: Indonesia

Strategy

Objective

PT Johnson & Johnson's flagship brand Combantrin, the leading Anthelmintic brand used to treat worm infections in Indonesia, has noted a slowing down of market growth for the industry as a whole.

Combantrin wanted to reach out to young parents with growing children through a nationwide platform that delivers positive brand association, stimulates awareness and ultimately drives product sales and accelerates their market growth faster than the industry growth.

As part of the National Education Day celebrations, Combantrin collaborated with Indonesia's Child...

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