JSW IP Holding: Rukhna Nahi Hai

JSW Group, an Indian business conglomerate, cheered on its Olympic athletes for Rio 2016 by creating a digital platform and video ad that sparked social buzz.

Campaign details

Brand: JSW IP Holding Pvt. LtdLead agency: Mindshare India Pvt. LtdRegion: APAC

Objectives

JSW Group has been associated with sports via their Sports Excellence Program with a vision to make India one of the top 10 sporting nations by 2024. While it supports more than 30 athletes across 6 disciplines, it was a proud moment for them when 11 of their athletes were selected to represent India at the 2016 Rio Olympics. The goal was to hence pay a tribute to the sporting spirit of the Indian athletes and to cheer the Indian...

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