KFC: Zinger chutney burger

KFC, the fast-food chain, successfully launched a multi-channel campaign that introduced its new Zinger Chutney Burger to South African consumers.

Campaign details

Brand: KFCLead agency: MindshareRegion: EMEA

Strategy

Objective

The market is full of burger options with little differentiation and as such, there is a need for an innovative burger creation to break through the clutter. The challenge for KFC was to increase awareness around their burger offerings and sway consumers consideration when thinking of burgers in the QSR category. To achieve this KFC introduced a state-of-the-art burger, namely the Sweet Zinger Chutney Burger.

The introduction of the KFC Zinger Chutney Burger meant that consumers were able to have a truly unique South African taste...

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