Campaign details
Brand: KFCLead Agency: Vicinity MediaRegion: EMEA
Strategy
Objective
Client wanted to send a different message to consumers based on how far they were from the new hot zinger burger.
Creative Strategy
Using location based technology the strategy was to tie in distance from store to the 'heat' of the new burger. we also used a flame to transition between campaign artwork and the dynamically created distance window.
Context
The zinger burger runs a campaign every year but this was the first time the technology allowed for using different geo-fencing to display different message...