Lead Agency: Vicinity Media
Client wanted to send a different message to consumers based on how far they were from the new hot zinger burger.
Using location based technology the strategy was to tie in distance from store to the 'heat' of the new burger. we also used a flame to transition between campaign artwork and the dynamically created distance window.
The zinger burger runs a campaign every year but this was the first time the technology allowed for using different geo-fencing to display different message and using these to highlight the burgers USP - its heat!
Overall Campaign Execution
Vicinity Media has built a best of breed Adserver that delivers unique location based ads.