KFC Zinger

KFC, the fast food restaurant, developed a new ad-serving algorithm to inform people in South Africa about how far away they were from a Zinger Burger.

Campaign details

Brand: KFCLead Agency: Vicinity MediaRegion: EMEA

Strategy

Objective

Client wanted to send a different message to consumers based on how far they were from the new hot zinger burger.

Creative Strategy

Using location based technology the strategy was to tie in distance from store to the 'heat' of the new burger. we also used a flame to transition between campaign artwork and the dynamically created distance window.

Context

The zinger burger runs a campaign every year but this was the first time the technology allowed for using different geo-fencing to display different message...

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