Knorr #ChefsOfIftar

Knorr, a food brand, launched a campaign in the Middle East during Ramadan to capture the sense of compassion and generosity.

Campaign details

Brand: Knorr / UnileverLead agency: AdColonyRegion: MENA

Objectives

Across the Middle East region, a sense of generosity and compassion grows during the month of Ramadan. Knorr's emotional campaign over this period focused on breaking through the clutter and capturing this insight.

Target audience

The target was to reach a mass audience across the Gulf.

Creative strategy

Knorr created a campaign aimed at appreciating the true star of Ramadan. The concept is called #ChefsOfIftar asking people on digital and offline platforms to share their appreciation for their chef of Iftar, being the person who...

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