Knorr Recipe Pal: Bringing Back The Cooking Habit of Filipinos

Knorr, a food and beverages brand, reversed declining sales in the Philippines by launching a cooking-pal service that directly engages users' during mealtimes.

Campaign details

Brand: KnorrLead Agency: Ogilvy PhilippinesRegion: APAC

Objective

In 2018, Knorr had realized that while it remained one of the largest brands for cooking aids in the Philippines its market volume in the Philippines had started to decline as it struggled to gain new households to its products (Internal Brand Tracking, 2018)

Its breadth of cooking aid offers from liquid seasoning, bouillon cubes and ready-to-cook sachet mixes were not being used by Filipinos as they realized that people were starting to spend less time in their kitchens. In fact, more than 1/3 of Filipino...

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