Campaign details
Brand: KnorrLead Agency: Digitas LiquoriceRegion: EMEA
Strategy
Objective
We're continuously on the lookout for innovative ways that will help our consumers with their daily meal planning. We also wanted to connect with our consumers in a way that had not been done before, allowing them to interact and engage regularly with the brand in a way that was easily accessible, instant and fuss free.
According to WWF Food Loss and Waste Report 2017, a third of all food, or 10 million tons in South Africa is never consumed and ends up in rubbish...