Knorr Whatsfordinner Leave No Food Behind

Knorr, a food and beverages brand, brought recipe ideas to consumers in South Africa by using Facebook Messenger to launch a chatbot.

Campaign details

Brand: KnorrLead Agency: Digitas LiquoriceRegion: EMEA

Strategy

Objective

We're continuously on the lookout for innovative ways that will help our consumers with their daily meal planning. We also wanted to connect with our consumers in a way that had not been done before, allowing them to interact and engage regularly with the brand in a way that was easily accessible, instant and fuss free.

According to WWF Food Loss and Waste Report 2017, a third of all food, or 10 million tons in South Africa is never consumed and ends up in rubbish...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands