Campaign details
Brand: LATAMLead Agency: Graphene IPGRegion: LATAM
Strategy
Objective
In Brazil, there are more than 130 LATAM Travel stores all over the country. All of them, franchises. During online campaigns' period, the franchisees usually complaint about digital campaigns, believing that online efforts are only able to bring results to the brand's e-commerce. In this scenario, our main goal was to attest that a digital campaign was able to have, as a KPI, the goal of bringing qualified traffic to a physical location.
Target Audience
Due to the client's budget restriction, we had to choose...