Campaign details
Brand: LegolandLead agency: InMobi, Mindshare SingaporeRegion: APAC
Objectives
Legoland, Malaysia, boasts of more than 70 hands-on rides including the first ever Cutting-Edge 4D Indoor Ride In Asia, slides, shows and attractions for families and children of all ages. A majority of the visitors to Legoland are from Singapore, and hence it is very important for Legoland to ensure Singaporeans continue to be enthusiastic about visiting the theme park.
The key challenge for Legoland was that Singaporeans were increasingly apprehensive of visiting Legoland for a variety of reasons including - the tedious immigration formalities...