Leroy Merlin: 2016 e-Catalogue Cross-Device Activation

An innovative cross-device campaign helped Leroy Merlin, the international home improvement company, target tablet users in the right context in France.

Campaign details

Brand: Leroy MerlinAgency: MobextRegion: EMEA

Objectives

Our objective was to Identify and target qualified traffic in order to boost click-through-rate and time spent on the Leroy Merlin Website.

We specifically wanted to Target tablet consumers for them to read our clients' catalogues at a moment where they are home and more prone to browsing the internet on their tablets , rather than their phones. In short, LM is aware that consumers were more prone to viewing their e-catalog if the screen was large enough. But no one comes to stores with their tablet;...

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