Campaign details
Brand: Leroy MerlinAgency: MobextRegion: EMEA
Objectives
Our objective was to Identify and target qualified traffic in order to boost click-through-rate and time spent on the Leroy Merlin Website.
We specifically wanted to Target tablet consumers for them to read our clients' catalogues at a moment where they are home and more prone to browsing the internet on their tablets , rather than their phones. In short, LM is aware that consumers were more prone to viewing their e-catalog if the screen was large enough. But no one comes to stores with their tablet;...