Campaign details
Brand: Lifebuoy ShampooLead Agency: InMobi | MindshareRegion: Indonesia
Strategy
Objective
Eid is one of the most significant times of the year for observant Indonesians. As many families and friends come together to celebrate this auspicious event, one couldn't help notice that something was amiss. Due to a variety of reasons including the lack of monetary resources, distance and time, not everyone could reunite with their families and friends. This effect was especially pronounced in rural parts of Indonesia. Lifebuoy Shampoo, a trusted partner of families across Indonesia wanted to help bring families and...