Lifecell: Mix packages

Lifecell, a mobile network company, increased brand awareness and sales of its 'Mix Packages' data products by launching a multi-channel campaign in Turkey.

Campaign details

Brand: LifecellLead agency: Arena MediaRegion: EMEA

Strategy

Objective

Lifecell is a new-generation operator in national and global market and provides 100% digital service, offers digital services with innovative solutions and delivers a "smart, unlimited Internet" experience. Lifecell, intending to break the top 3 GSM operator perception in Turkey, aimed to increase its user base and package sales while maintaining its current clients. Lifecell's goal is to narrate to customers that Lifecell is an operator that creates solutions on increasing data usage for Turkey which has 77% usage of smartphone. Social Media has a...

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