Lipton: Dynamic video message to increase sales during Tet

Lipton, a tea and beverage brand, launched a campaign in Vietnam to drive tea bag penetration during Tet, increase sales and draw audiences' attention from other brands.

Campaign details

Brand: UNILEVER Vietnam/LIPTONLead agency: Mindshare VietnamRegion: APAC

Objectives

Tet, Vietnamese lunar new year, is the biggest festival where Vietnamese contribute to the largest sales transaction of the entire year across the categories, especially for the food and drinks categories which are used by families to buy and stock up at home to prepare and enjoy time with their family. This is even true for the tea brands, and especially Lipton Tea, which sees sales of 45-50% of the full year volume during TET.

Understanding the importance of Tet, Lipton decided to reinforce this...

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