Campaign details
Brand: UnileverAgency: MindshareRegion: EMEA
Objectives
With the power of antioxidants and pure water, Lipton Green Tea is the perfect remedy for big city fatigue. Lipton wanted to create a mobile campaign that focuses on the relaxing power of their new green tea product.
Target audience
The target audience was city people who never have enough time to relax and rest. Mobile was the perfect medium for reaching the target audience during the day.
Creative strategy
Sometimes the whole day feels like rush hour. Lipton wanted users to get away from the daily grind...