Campaign details
Brand: Lipton / UnileverLead agency: MagnaRegion: MENA
Objectives
Our primary communication objective was to grow the brand's love by 1% (Brand Love is defined as the conversion of current users to brand loyalists), and by converting current users to loyalists, amongst our target audience. Thus Lipton will be able to take share from the coffee morning drinkers, while maximizing awareness of Lipton's new brand philosophy 'awaken to what really matters' by reaching at least 45% of Lipton's target audience.
Our business objectives were to increase Teabag market share by 1% MAT'17 vs MAT'16...