Lipton Anghami alarm

Lipton, a tea brand, launched a campaign in Egypt to convert current users to loyalists, increase teabag market share and grow volume conversion from loose tea to teabags.

Campaign details

Brand: Lipton / UnileverLead agency: MagnaRegion: MENA

Objectives

Our primary communication objective was to grow the brand's love by 1% (Brand Love is defined as the conversion of current users to brand loyalists), and by converting current users to loyalists, amongst our target audience. Thus Lipton will be able to take share from the coffee morning drinkers, while maximizing awareness of Lipton's new brand philosophy 'awaken to what really matters' by reaching at least 45% of Lipton's target audience.

Our business objectives were to increase Teabag market share by 1% MAT'17 vs MAT'16...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands