Campaign details
Brand: ListerineLead Agency: UMRegion: LATAM
Strategy
Objective
In the first quarter of 2017 Listerine lost 44% of market penetration in Colombia, this situation was the response to 3 main reasons:
- Colombians experienced the highest tax hikes in over 10 years
- Only 25% of the population use mouth wash.
- and We only had a budget of USD 13.000 for this campaign
That meant that people weren't buying Listerine. So we needed to highlight both the hygienic and emotional benefits of using Listerine but that was not enough so we created a digital strategy aimed...