Campaign Details
Brand: Little heartsLead Agency: EssenceRegion: APAC
Strategy
Objective
To Create awareness of Little Hearts Biscuit brand from Britannia in the Top 20 Cities India in an Innovative interactive ad format.
Target Audience
The Target audience for this campaign was to reach younger generation audience & millennials 12-20 Yrs in the Top 20 cities in India.
Creative Strategy
An interactive rich media mini game was created with the little hearts biscuit itself, using the Fruit Ninja game concept. Users had to break hearts in the form of biscuits which flew by within the stipulated...