Campaign details
Brand: LivaLead agency: SaavnRegion: APAC
Objectives
Saavn's original audio chat show "No Filter Neha", sponsored by Liva, premiered in late 2016. The original show got a host of Bollywood celebrities go ‘off-the-record', aiming at getting all ears on to the app. Liva being a new entrant in the dynamic and super competitive fashion industry wanted to establish its identity as the very fabric of every independent and fashionable woman's choice. Saavn aimed at building a fashion connect between the brand and the show with the help of Neha's trend setter image within the...