Campaign Details
Brand: L'Oréal ParisLead Agency: InMobiRegion: APAC
Strategy
Objective
For over two decades, L'Oréal has been synonymous with the prestigious Cannes Film Festival - as the ultimate culmination of beauty, glamour and film. In its 21st Canniversary, L'Oréal was ready to rule the red-carpet yet again with Indian actress Deepika Padukone as its global brand ambassador. Deepika's red-carpet look was set to the theme of #SummerEscape - the latest in L'Oréal's 'Infallible' collection launched at Cannes with an diverse shade range catering to the nuanced needs for Indian skin tones.
The brand faced a...