L’Oréal Paris: Beauty For All - Retail Consumer Experience In Your Palm!

L’Oréal, a beauty company, successfully promoted a new collection to women in India through digital facial recognition technology.

Campaign Details

Brand: L'Oréal ParisLead Agency: InMobiRegion: APAC

Strategy

Objective

For over two decades, L'Oréal has been synonymous with the prestigious Cannes Film Festival - as the ultimate culmination of beauty, glamour and film. In its 21st Canniversary, L'Oréal was ready to rule the red-carpet yet again with Indian actress Deepika Padukone as its global brand ambassador. Deepika's red-carpet look was set to the theme of #SummerEscape - the latest in L'Oréal's 'Infallible' collection launched at Cannes with an diverse shade range catering to the nuanced needs for Indian skin tones.

The brand faced a...

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