Lubricantes Mobil: Volviendo Whatsapp en un canal de TV

Mobil Delvac, a motor oil brand, reached out to Columbian transporters, owners and truck drivers on WhatsApp to increase brand awareness at its event.

Campaign details

Brand: Lubricantes MobilLead Agency: UMRegion: LATAM

This article has been translated from Spanish using Google Translate. Download the original here.

Strategy

Objective

The Mobil Delvac Grand Prize is the most important truck competition in the country, its audience, the transporters, have always been difficult to impact, since they live on the road with limited access to media. Additionally, only half of the attendees knew that Mobil Delvac was the event's organizing brand.

Based on this problem we created the first mini novel to see by WhatsApp turning it into...

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