Campaign details
Brand: Lubricantes MobilLead Agency: UMRegion: LATAM
This article has been translated from Spanish using Google Translate. Download the original here.Strategy
Objective
The Mobil Delvac Grand Prize is the most important truck competition in the country, its audience, the transporters, have always been difficult to impact, since they live on the road with limited access to media. Additionally, only half of the attendees knew that Mobil Delvac was the event's organizing brand.
Based on this problem we created the first mini novel to see by WhatsApp turning it into...