Campaign Details
Brand: LuminousLead Agency: Autumn WorldwideRegion: APAC
Strategy
Objective
There are hundreds of organizations and thousands of individuals working towards educating girls in India, but rarely do they get the spotlight they deserve. Lack of public attention results in these real heroes struggling to survive.
Luminous, an organization deeply invested in uplifting education for girls in India, wanted to do something about this.
Leading from our CSR mission - to illuminate lives - we wanted to ensure that others like us also had a platform to succeed.
The challenge - how do we tell...