Luminous: Luminaries

Luminous, a solar power company, raised awareness of uplifting education for girls in India by celebrating a hero through setting up a solar power plant to supply electricity to every classroom in his school.

Campaign Details

Brand: LuminousLead Agency: Autumn WorldwideRegion: APAC

Strategy

Objective

There are hundreds of organizations and thousands of individuals working towards educating girls in India, but rarely do they get the spotlight they deserve. Lack of public attention results in these real heroes struggling to survive.

Luminous, an organization deeply invested in uplifting education for girls in India, wanted to do something about this.

Leading from our CSR mission - to illuminate lives - we wanted to ensure that others like us also had a platform to succeed.

The challenge - how do we tell...

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